The RallyPoint Blog

    Marketing playbooks and case studies for service businesses.

    How to Choose a Marketing Agency for a Trades BusinessFeatured
    Local SEO

    How to Choose a Marketing Agency for a Trades Business

    Nine questions that separate an agency that books you jobs from one that bills you for reports. Ask them before you sign anything.

    September 12, 2026 7 min read
    Read article
    12 Local SEO Tips That Actually Move a Local Business
    Local SEO

    12 Local SEO Tips That Actually Move a Local Business

    No theory. Twelve things you or your marketing team can do this month to show up in the Map Pack and get more calls.

    September 9, 2026 8 min readRead
    A Simple Marketing Plan to Grow a Local Business Past Referrals
    Local SEO

    A Simple Marketing Plan to Grow a Local Business Past Referrals

    Referrals got you here. They won't get you to the next level. Here's the plain plan we use to grow a local trades company.

    September 5, 2026 7 min readRead
    Northern Colorado Marketing Trends for 2026 (What's Actually Working)
    Local SEO

    Northern Colorado Marketing Trends for 2026 (What's Actually Working)

    Map Pack competition is tighter, AI answers are eating clicks, and homeowners research longer. Here's what's working right now for Fort Collins, Loveland, and Greeley trades.

    September 1, 2026 7 min readRead
    The Map Pack Got Harder in Fort Collins, Loveland, and Greeley
    Local SEO

    The Map Pack Got Harder in Fort Collins, Loveland, and Greeley

    Three towns, three different fights. Here's how the local Map Pack actually behaves across Northern Colorado and what it takes to hold a top-three spot.

    August 24, 2026 6 min readRead
    Case Study: A Windsor Roofing Company That Was Losing Jobs to Its Own Website
    Case Studies

    Case Study: A Windsor Roofing Company That Was Losing Jobs to Its Own Website

    A referral-driven Windsor roofer had a slow template site that never showed up in local search. Here's what we changed and why.

    August 17, 2026 5 min readRead
    Case Study: Rebuilding a Fort Collins HVAC Site for Shoulder-Season Calls
    Case Studies

    Case Study: Rebuilding a Fort Collins HVAC Site for Shoulder-Season Calls

    Slow on mobile, phone number buried, invisible in local search. Here's how we rebuilt a Fort Collins HVAC website around same-day service calls.

    August 10, 2026 5 min readRead
    Case Study: Positioning a Loveland Cleaning Company for Recurring Contracts
    Case Studies

    Case Study: Positioning a Loveland Cleaning Company for Recurring Contracts

    One-time house cleans don't build a business. Here's how we repositioned a Loveland cleaning company's site around recurring and commercial work.

    August 3, 2026 5 min readRead
    How to Get More Customers for Your HVAC Business
    Local SEO

    How to Get More Customers for Your HVAC Business

    Referrals got you here. Here's how to get more customers for your HVAC business without slashing prices or gambling on a lead-selling service.

    July 6, 2026 7 min readRead
    How to Get More Plumbing Leads
    Local SEO

    How to Get More Plumbing Leads

    A plain-English playbook on how to get more plumbing leads, the kind that turn into booked jobs, not tire-kickers from a lead-selling app.

    July 5, 2026 7 min readRead
    How to Get More Electrical Leads
    Local SEO

    How to Get More Electrical Leads

    How to get more electrical leads for the high-margin work you actually want, panels, EV chargers, generators, instead of chasing $80 service calls.

    July 4, 2026 6 min readRead
    How to Get Roofing Leads
    Local SEO

    How to Get Roofing Leads

    How to get roofing leads that beat the storm-chasers, exclusive, local, and built to last past the next hailstorm. No shared lead apps required.

    July 3, 2026 8 min readRead
    How to Get More Landscaping Customers
    Local SEO

    How to Get More Landscaping Customers

    How to get more landscaping customers, and the recurring maintenance contracts that keep the schedule full through the slow season.

    July 2, 2026 6 min readRead
    How to Get More Pest Control Customers
    Local SEO

    How to Get More Pest Control Customers

    How to get more pest control customers, and win the quarterly recurring contracts that beat the national chains like Orkin and Terminix.

    July 1, 2026 6 min readRead
    How to Get Commercial Cleaning Contracts
    Local SEO

    How to Get Commercial Cleaning Contracts

    How to get commercial cleaning contracts, the recurring, high-value accounts that turn a cleaning business into a real company.

    June 30, 2026 7 min readRead
    How Much Does a Website Cost in Fort Collins?
    Web Design

    How Much Does a Website Cost in Fort Collins?

    A plain-English breakdown of what a website really costs in Fort Collins, and what drives the price up or down.

    June 22, 2026 6 min readRead
    Web Design vs. a DIY Template Builder for Local Businesses
    Web Design

    Web Design vs. a DIY Template Builder for Local Businesses

    Wix and Squarespace look cheap up front. Here's the honest trade-off for a local service business that needs phone calls.

    June 22, 2026 7 min readRead
    What Makes a Local Website Rank on Google?
    Local SEO

    What Makes a Local Website Rank on Google?

    The on-page and local signals that actually move a service-business website up in Google and the Map Pack.

    June 22, 2026 8 min readRead
    HVAC Marketing: How to Beat the PE-Backed Shops
    Local SEO

    HVAC Marketing: How to Beat the PE-Backed Shops

    Private equity is rolling up HVAC. They've got bigger budgets, but you've got the home-field advantage. Here's how to use it.

    May 12, 2026 6 min readRead
    Plumbing: How to Be the First Call in an Emergency
    Local SEO

    Plumbing: How to Be the First Call in an Emergency

    Emergency plumbing is won in the Map Pack and lost on a slow phone answer. Here's the system that captures the 2am calls.

    May 8, 2026 5 min readRead
    Roofing: How to Beat Storm-Chasers After Big Weather
    Paid Ads

    Roofing: How to Beat Storm-Chasers After Big Weather

    Storm-chasers roll into town with big trucks and bigger promises. Here's how local roofers win the work, and keep it.

    May 4, 2026 6 min readRead
    The Google Business Profile Checklist for Trades
    Local SEO

    The Google Business Profile Checklist for Trades

    Your highest-value asset for booking phone calls. Dial in every detail with this 2026 checklist.

    May 1, 2026 7 min readRead
    Cleaning: How to Land Commercial Contracts (Not One-Off Houses)
    Local SEO

    Cleaning: How to Land Commercial Contracts (Not One-Off Houses)

    One-time house cleans pay the bills. Recurring commercial contracts build the business. Here's the marketing that wins them.

    April 30, 2026 6 min readRead
    Electricians: Marketing for EV Chargers, Generators, and Panel Upgrades
    Web Design

    Electricians: Marketing for EV Chargers, Generators, and Panel Upgrades

    Outlet replacements pay the bills. EV chargers, whole-home generators, and panel upgrades grow the business. Here's how to fill the calendar with them.

    April 26, 2026 5 min readRead
    Local SEO Playbook for Trades in 2026
    Local SEO

    Local SEO Playbook for Trades in 2026

    Map Pack moves that actually book phone calls for HVAC, plumbing, roofing, and home-service crews. No fluff. Just what works.

    April 24, 2026 6 min readRead
    Landscaping: How to Stop Riding the Seasonality Rollercoaster
    Local SEO

    Landscaping: How to Stop Riding the Seasonality Rollercoaster

    Feast in summer, scramble in winter. Here's the marketing playbook that smooths the revenue curve.

    April 20, 2026 6 min readRead
    The Only SEO Keywords That Book Jobs for Trades
    Local SEO

    The Only SEO Keywords That Book Jobs for Trades

    Forget vanity rankings. High-intent search terms that turn into booked HVAC, roofing, and plumbing work.

    April 19, 2026 6 min readRead
    Pest Control: How to Beat Orkin, Terminix, and Aptive Locally
    Branding

    Pest Control: How to Beat Orkin, Terminix, and Aptive Locally

    National pest chains have huge budgets and ugly contracts. Local shops win on trust, response time, and Map Pack. Here's the playbook.

    April 16, 2026 5 min readRead
    Google Ads vs Meta Ads: Which Books More Trades Jobs?
    Paid Ads

    Google Ads vs Meta Ads: Which Books More Trades Jobs?

    We've run over $2M for trades on both platforms. Honest breakdown of cost per phone call, intent, and what you got back.

    April 12, 2026 8 min readRead
    Why We Don't Lock Trades Into Contracts (And Why You Shouldn't Sign One)
    Branding

    Why We Don't Lock Trades Into Contracts (And Why You Shouldn't Sign One)

    Every agency that locked you in didn't deliver. Here's why no-contract marketing isn't a gimmick, it's the only honest model.

    April 10, 2026 5 min readRead
    One Team vs Five Vendors: The Hidden Cost of Piecing Marketing Together
    Web Design

    One Team vs Five Vendors: The Hidden Cost of Piecing Marketing Together

    A web designer, an SEO guy, an ads guy, a social media person, and a graphic designer walk into a bar. Nothing gets done. Here's the math on why.

    April 6, 2026 6 min readRead
    TikTok for Trades: Yes, It Works (Here's Proof)
    Social Media

    TikTok for Trades: Yes, It Works (Here's Proof)

    A Colorado roofer booked $340K from 14 short videos last quarter. The content formula behind it.

    April 5, 2026 6 min readRead
    Why We Charge $299, Not $2,999, The AI Math
    AI Marketing

    Why We Charge $299, Not $2,999, The AI Math

    Traditional agencies have to charge $3K+/mo to keep the lights on. AI-powered workflows changed the math. Here's exactly how.

    April 2, 2026 6 min readRead
    5 AI Tools That Save Trades Real Time in 2026
    AI Marketing

    5 AI Tools That Save Trades Real Time in 2026

    The AI tools we actually use with trades clients. What earns its keep, and what's just hype.

    March 30, 2026 5 min readRead
    Google AI Overviews: How Trades Get Cited
    AI Marketing

    Google AI Overviews: How Trades Get Cited

    AI Overviews sit above the Map Pack on most service queries. Make sure your business is the one Google quotes.

    March 22, 2026 7 min readRead
    Why Most Trades Websites Don't Book Phone Calls
    Web Design

    Why Most Trades Websites Don't Book Phone Calls

    Pretty design isn't enough. 7 fixes every trades site needs to start filling the calendar this month.

    March 15, 2026 7 min readRead
    Track Every Phone Call and Know What's Working
    Paid Ads

    Track Every Phone Call and Know What's Working

    Stop guessing where the phone calls come from. The 4-layer tracking stack we set up for every trades client.

    March 8, 2026 8 min readRead
    Social Posts That Book Jobs (Not Just Likes)
    Social Media

    Social Posts That Book Jobs (Not Just Likes)

    The 5-post weekly cycle turning Instagram and Facebook into real booked trades jobs.

    March 2, 2026 6 min readRead
    The Spring Marketing Checklist for Trades
    Local SEO

    The Spring Marketing Checklist for Trades

    Spring home-services demand jumps 200–400%. Catch the wave with this 30-day prep plan.

    February 27, 2026 5 min readRead
    6 Branding Mistakes Killing Trust With Buyers
    Branding

    6 Branding Mistakes Killing Trust With Buyers

    Small details making prospects pick your competitor, and how to fix every one this week.

    February 18, 2026 5 min readRead
    Anatomy of a Landing Page That Books Trades Jobs
    Web Design

    Anatomy of a Landing Page That Books Trades Jobs

    Every section earns the phone call or kills it. The page stack converting at 8–15% for trades in 2026.

    February 11, 2026 9 min readRead
    Facebook Ads in 2026: What Still Works for Trades
    Paid Ads

    Facebook Ads in 2026: What Still Works for Trades

    Detailed targeting keeps shrinking. How smart trades still pull $25–60 phone calls from Meta.

    January 31, 2026 7 min readRead
    Get 30+ Five-Star Reviews a Month Without Begging
    Local SEO

    Get 30+ Five-Star Reviews a Month Without Begging

    The simple, automated system getting our trades clients consistent 5-star reviews every week.

    January 22, 2026 6 min readRead
    Premium Branding on a Trades Budget
    Branding

    Premium Branding on a Trades Budget

    You don't need a $50K rebrand to look like a top-tier shop. Build a premium brand for under $5K.

    January 14, 2026 6 min readRead
    The Email Cadence That Reactivates Past Customers
    AI Marketing

    The Email Cadence That Reactivates Past Customers

    Your past customer list is the most under-used asset you own. The 5-touch cycle that turns it into repeat work.

    January 8, 2026 6 min readRead
    Site Speed Is a Sales Tool. Here's Why It Matters
    Web Design

    Site Speed Is a Sales Tool. Here's Why It Matters

    Core Web Vitals affect rankings, ad costs, and how many trades visitors actually fill out the form.

    December 28, 2025 6 min readRead
    Should Trades Show Pricing on Their Website?
    Web Design

    Should Trades Show Pricing on Their Website?

    The old debate, settled with data from dozens of A/B tests on real trades sites.

    December 18, 2025 5 min readRead
    Why Every Trade Should Post YouTube Shorts in 2026
    Social Media

    Why Every Trade Should Post YouTube Shorts in 2026

    YouTube Shorts get 70 billion daily views. The most overlooked free traffic channel for trades right now.

    December 8, 2025 6 min readRead
    AI Chatbots vs Live Chat: Which Books More Jobs?
    AI Marketing

    AI Chatbots vs Live Chat: Which Books More Jobs?

    Both lift conversions but serve different jobs. How to decide which (or both) belongs on your trades site.

    November 26, 2025 6 min readRead

    Related Services

    Web Design in Fort Collins Custom, local websites built to rank and convert.Affordable Web Design Conversion-focused websites from $2,000.Local SEO Show up first in the Map Pack and local search.

    Let's talk about your business

    Schedule a Discovery Call

    Tell us your trade, your town, and what you want more of. We'll look at your marketing and give you a clear place to start.

    160+ 5-star Google reviews and counting

    Contact Us