The 5-post weekly cycle turning Instagram and Facebook into real booked trades jobs.
Likes don't make payroll. If your social isn't bringing in booked jobs, you're playing the wrong game.
Here's the 5-post cycle that's working for our trades clients right now.
Post 1, Educational. 'Here's the #1 mistake homeowners make when picking a roofer.' Builds authority and trust.
Post 2, Proof. Before/after photo or a 20-second video of a real job. Tag the city. This is the single highest-converting post type for trades.
Post 3, Behind the scenes. Show your crew, your trucks, your process. People hire people, not logos.
Post 4, Review highlight. Turn a 5-star review into a quote graphic with the customer's first name and city. Repost monthly.
Post 5, Direct offer. 'Booking estimates for May, DM us to grab a slot.' Don't be afraid to ask for the work.
Run that cycle twice a week and your DMs start filling up inside 30 days. Consistency beats clever every time.
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