YouTube Shorts get 70 billion daily views. The most overlooked free traffic channel for trades right now.
YouTube Shorts get 70 billion daily views and the algorithm actively pushes new local creators. For trades, it's the highest-value free traffic channel in 2026.
The format that works: 30–45 seconds, problem in the first 3 seconds, fix by the 20-second mark, soft CTA at the end.
Five Short ideas every trade can film today: 'one common mistake homeowners make,' 'before and after of today's job,' 'tool of the week and what it's for,' 'answering a customer question we got this week,' 'a quick tip for the season.'
Use your city in the on-screen text. YouTube's algorithm reads on-screen text to surface content to local viewers, that's how you become the go-to expert in your service area.
Repurpose ruthlessly. Film one Short, post it to YouTube, Instagram Reels, TikTok, Facebook Reels, and LinkedIn. Five distribution points from one piece of work.
Aim for 3 Shorts a week for 90 days. Most of our clients see their first 10K-view video in week 4–6. By month 3 they're booking inbound jobs from YouTube every week.
It's the closest thing to free local advertising that exists right now, and it's still wide open in most markets.
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