1
Predictable lead flow.
Leads that don't depend on referrals or who you know.
Google Ads Management
Google Ads Growth That Scales Your Business
Predictable lead flow that doesn't depend on who you know. Flat-fee Google Ads management, run in your own account by a senior team based in the U.S.
- 170+ 5-star Google reviews
- No contracts
- Your account, your name
- Never a percentage of ad spend
Growth at scale
The Common Thread Behind 7-Figure Businesses
All of our clients doing seven figures and multiple seven figures in annual revenue are running Google Ads effectively.
Referrals, word of mouth and local SEO carry most businesses a long way. But once you're hiring a team and trying to work on the business instead of in it, you need predictable lead flow you can turn up. That's what Google Ads does. Your customers are searching Google every day, and ads put you in front of them at the moment they're ready to hire.
2
Results without spending more.
Set up correctly, you can grow results without raising your budget.
3
Built to scale.
Start with a few thousand a month and scale into campaigns the business can support.
The Lie: "You Just Need to Spend More"
When ads stop converting, most agencies tell you to raise the budget. Set up correctly, you can grow results without increasing spend. Two numbers control it:
Metric 1
Quality Score (1 to 10)
12345678910
Our target: 7 to 10
Google's measure of how well your ad and landing page match what the searcher wanted. Same ad copy and landing page across ten cities means a low score and higher costs per click. We build unique ad copy and a unique landing page for every service and location, aiming for a 7 to 10.
Metric 2
Cost per conversion
Going down
We update ads every two weeks, work the negative keyword list aggressively, and build custom audiences from your conversion data once Google has 30 to 40 conversions to learn from.
What's included
Everything It Takes to Run Google Ads That Scale
- Google Ads account built in your name. If you don't have one, we walk you through creating it and you give us access.
- Search campaigns plus Local Service Ads where they fit. LSAs are a great starting point and a stepping stone into search ads.
- Unique ad copy and landing pages for every service and location
- Conversion tracking for calls and forms
- Ad updates every two weeks and ongoing negative keyword work
- Custom audiences built from your conversion data
- Monthly account review meetings with your account manager
Never a percentage of ad spend
Flat management fee
| Monthly ad spend | Management fee |
|---|---|
| Up to $5,000 | $500/MO |
| $5,000 to $10,000 | $1,500/MO |
| $10,000 to $15,000 | $2,000/MO |
| $15,000+ | Custom |
We tier it because the work scales. At $1,000 a day in spend, someone should be in your account multiple times a day. Every dollar of ad spend goes to Google, in your account, under your name.
What to expect
From Launch Call to Lead Flow
- 1
Day 1
Launch call
Meet your account manager. We get delegate access to your Google Ads account, Google Business Profile, Analytics and site, or walk you through creating the ads account in your name.
- 2
Week 1
Audit and build
We audit your account and market, then build campaigns, ad copy, landing pages and conversion tracking. Start on a Monday and we aim to have ads ready to launch by the following Monday.
- 3
First 45 days
Lead flow
Our goal is that you're pleased with the lead flow coming through. If you're investing thousands a month, you should see cost per conversion drop meaningfully.
- 4
Months 2 to 6
Scale
Custom audiences unlock, Quality Scores climb and every dollar goes further. Success well within the first three months is the realistic target, and we routinely see clients reduce spend and get better results.
Results depend on your market, your competition, your cost per click and your account's history.
Your team Based in the U.S.
One Point of Contact. Based in the U.S.
No getting passed around. No new rep every few months. No support tickets. You work with a senior account manager based in the U.S. who knows your business, answers your calls and owns your results.
- One point of contact who knows your account inside and out
- A senior account manager based in the U.S., not a handoff overseas
- A direct business phone and business email for your account manager, shared the day you become a client
- Monthly recurring meetings to review your account, your results and what's next
Proof
Growth at Scale, Proven Across Industries
Englewood, CO
Truck Logic
From No Ad Account to 500+ Leads in 5 Months
San Diego, CA
Benson Electric
Built From Scratch: 500+ Leads at Under $9 Each
Oakland County, MI
Lonik Masonry Contractors
Zero to 200 Leads a Month
Tampa, FL
T.J. Tile & Contracting
$500 a Month. 5+ Leads a Week. 24 Months Straight.
170+ 5-Star Google Reviews and Counting
Top Rated Marketing Agency
Reviews from Our Clients
5.0
Read all customer reviews 170+ 5-star Google reviews
S
By Stephanie Diette
Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.
R
By Rose Green
The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.
J
By James Meek
I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.
J
By Jeffery Walsh
Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!
S
By Steven Kelly
When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!
Z
By Zach Steinkamp
Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.
S
By Stephanie Diette
Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.
R
By Rose Green
The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.
J
By James Meek
I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.
J
By Jeffery Walsh
Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!
S
By Steven Kelly
When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!
Z
By Zach Steinkamp
Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.
Pricing
Marketing + Ads Pro
Marketing + Ads Pro
$999/MO
Marketing Pro ($499/MO) plus Google Ads management for ad spend up to $5,000/MO. Accounts spending more move to the matching management tier above.
Budget guidance
In most populated markets, $1,000/MO in ad spend is a solid starting point for in-home services. Plan on at least three months of consistent spend. Roofing, siding and exterior work typically need three to four times that.
Month to month. No contracts, no setup fees. Ad spend is paid directly to Google.
FAQ
Questions, Answered
In most populated markets, $1,000/MO in ad spend is a solid starting point, and you should plan on three months of spend before you see profit. Roofing, siding and exterior work typically need three to four times that.
A percentage means an agency earns more when you spend more, whether or not it's working. Our flat fee is tiered by spend so the attention your account gets matches what's on the line, without rewarding us for raising your budget.
Yours. Always. Every dollar of ad spend goes into your account, not an agency's master account.
Start with Google Local Service Ads. You only pay for leads, the lead comes to you alone, and they're a stepping stone into search ads as you grow.
We aim to have ads ready to launch about a week after your launch call. Our goal is that you're pleased with lead flow within the first 45 days, and success within the first three months is the realistic target.
No. It's month to month. We earn the month.
Your turn.
Ready to See Your Business Grow?
No contracts, no setup fees, and you own everything. We earn the month.
Schedule a Discovery Call
Scale Your Business
5.0 ★★★★★