MASONRY · OAKLAND COUNTY, MI
Zero to 200 Leads a Month
How an Oakland County masonry contractor launched its first-ever Google Ads and climbed into Google's top 10.
Read the case studycalls and form fills a month
a day in ad spend
on Google (up from #28)
Results as of October 2026.
The challenge
Where they started
Lonik Masonry Contractors serves homeowners across Oakland County, Michigan. Masonry is a big investment, and people take it seriously. They research, compare contractors, and look closely at past work before they ever pick up the phone.
That research happens on Google. And before working with us, Lonik wasn't there to be found.
They had never run Google Ads, so they were missing every homeowner actively searching for a mason that day. Their website was ranking as low as #28 on Google, far past the point where most people stop looking.
The work was good. The problem was that homeowners ready to hire were finding competitors first.
Our approach
What we did
We gave Lonik a real online presence and their very first ad campaigns.
- 1
A new website. We built a custom-coded website powered by AI that shows off their craftsmanship, explains their services clearly, and makes it easy to call or request an estimate from any page, on any device.
- 2
Local SEO across Oakland County. We built the site so Google understands exactly what Lonik does and the communities they serve, giving it the foundation it needed to climb.
- 3
First-ever Google Ads. We built their account from scratch, set up tracking on calls and form fills from the first day, and focused the campaigns on homeowners searching for the masonry work Lonik does best.
- 4
Steady, hands-on management. We keep the account tuned around roughly $140 a day, moving budget toward the searches that bring in real projects.
The results
What they got back
Lonik went from never having run Google Ads to getting about 200 calls and form fills a month, on roughly $140 a day.
Their organic visibility jumped too. Their website moved from ranking as low as #28 to the top 10 on Google, right where homeowners in Oakland County are looking.
Today, the homeowners who are ready to hire a mason are finding Lonik first.
Average position
28
Google ranking climb
From #28 to Top 10 since working with Rally Point
Before Rally Point
- Had never run Google Ads
- Website ranking as low as #28
- Homeowners finding competitors first
After Rally Point
- About 200 calls and form fills a month
- Website in Google's top 10
- New custom-coded website built to convert
On the job
More results
Related case studies
Your turn
Want results like Lonik Masonry Contractors?
Free audit, honest pricing, no contracts. Tell us where you're stuck and we'll show you what we'd do. Same team, same playbook.
Schedule a Discovery Call
Scale Your Business
5.0 ★★★★★