How much should I spend on Google Ads?

In most populated markets, $1,000/MO in ad spend is a solid starting point for in-home services, and you should plan on at least three months of consistent spend before you see profit. Roofing, siding and exterior work typically need three to four times that.

How long until Google Ads starts working?

We aim to have your ads ready to launch about a week after your launch call. Our goal is that you're pleased with the lead flow within the first 45 days, and success well within the first three months is the realistic target. Results depend on your market, your competition, your cost per click and your account's history.

How much does Google Ads management cost?

A flat monthly fee tiered by ad spend: $500/MO for spend up to $5,000, $1,500/MO for $5,000 to $10,000, $2,000/MO for $10,000 to $15,000, and custom pricing above $15,000. Our Marketing + Ads Pro plan is $999/MO, which combines our $499/MO Marketing Pro plan with ads management for spend up to $5,000/MO.

Why a flat fee instead of a percentage of ad spend?

A percentage means an agency earns more when you spend more, whether or not it's working. Our flat fee is tiered so the attention your account gets matches what's on the line, without rewarding us for raising your budget.

Whose Google Ads account do the ads run in?

Yours. Always. Every dollar of ad spend goes into your account, under your name, not into an agency's master account.

Do I have to spend more to get more leads?

No. Set up correctly, you can grow results without increasing spend. Unique ad copy and landing pages for every service and location raise your Quality Score, which lowers your cost per click. Regular ad updates, negative keywords and custom audiences lower your cost per conversion.

What if I can't afford $1,000 a month in ad spend yet?

Start with Google Local Service Ads. The lead goes to you alone, you only pay for leads, and LSAs are a stepping stone into search ads as you grow.

No. It's month to month. We earn the month.

6-Month Google Ads Roadmap | RallyPoint Marketing

Leads in weeks,
efficiency in months

Google Ads moves faster than SEO, but a new account still has to learn. Many accounts get their first calls within the first couple of weeks. Plan on 30 to 60 days before lead flow feels steady, and about 90 days before your cost per lead settles into a number you can budget around. Months 4 through 6 are where we lower that cost and scale what's working.

Weeks 1 to 3Build and launch
Weeks 4 to 8Learning and first leads
Months 3 to 6Efficiency and scale

Results depend on your market, your competition, your budget and how quickly your team answers the phone. Nobody can honestly guarantee a cost per lead, and we won't.

Launch call with TJ. We set up your Google Ads account in your name and link it to our manager account, along with Analytics, Tag Manager and your Google Business Profile. You own the account, the data and the history.
Your Cookbook: we learn which jobs make you the most money, what sets you apart and what you say that wins customers. Every ad and landing page is built from it.
Target service map: we pick the 1 to 3 services to launch first and the areas you actually want to work in.
Conversion tracking: calls from ads, calls from your website, form fills, and booked jobs where possible.
Account build: tightly themed ad groups, researched keywords with the right match types, and a negative keyword list from day one to block job seekers, DIYers and bargain hunters.
Dedicated landing pages for your launch services.
Live within 2 to 3 weeks of getting access. Clients who turn feedback around in 1 to 2 business days are often live sooner.