Marketing for home service businesses

    Home Services Marketing Built Around Booked Jobs

    RallyPoint is a home services marketing agency. We build the website, run the local SEO and Google Business Profile, manage the ads, and handle content and design, so your schedule fills. Sites from $2,000. Plans from $299 a month. No contracts, ever.

    • No contracts
    • You own your website
    • Real humans answer the phone

    The home services playbook

    What Home Service Companies Need First

    Home services marketing lives and dies on local search and speed to the phone. Here's the order we work in.

    Show up in the Map Pack

    Most local searches never leave the map. Categories, services, weekly photo posts and reviews, handled.

    A site that answers fast

    Prices or ranges, service areas, financing, warranty. Homeowners pick the listing that answers first.

    Recurring revenue offers

    Maintenance plans, quarterly contracts, commercial accounts. Built into the site and the ads, not an afterthought.

    Seasonality planned for

    Shoulder-season campaigns, storm response, pre-season maintenance pushes. We plan the calendar with you.

    Reviews on purpose

    A simple text-request routine after every job, with replies handled, so the review count keeps climbing.

    One team, one bill

    No stack of vendors blaming each other when leads dip. Website, SEO, ads, social and design in one place.

    Buyer's guide

    Where Your Home Services Marketing Money Should Go First

    Most home service companies spend in the wrong order. Here's the order we'd put a $1,000 to $5,000 monthly budget to work.

    1. 1

      Fix your Google Business Profile

      It's free and it decides most local jobs. Right categories, every service listed, real photos, and a steady stream of reviews.

      How we manage the Map Pack
    2. 2

      Get a website that answers fast

      Service areas, price ranges, financing, warranty and a phone number you can tap. A $2,000 site that books work beats a $15,000 one that doesn't.

      Websites for home services
    3. 3

      Build a page for every service and town

      Water heater replacement in Loveland. AC repair in Windsor. Each one is a separate search, and each needs its own page.

      SEO for contractors
    4. 4

      Add Google Ads for volume

      Once the site converts, ads fill the gaps, especially in slow seasons. Track every call so you know what you got back.

      Google & Meta ads
    5. 5

      Sell recurring work

      Maintenance plans, quarterly pest service, recurring cleaning and commercial contracts. That's what smooths out the seasons.

    Red flags to walk away from

    • Paying for ads before your website converts
    • No call tracking on ads or the website
    • One generic "Services" page for everything
    • Reviews nobody asks for or replies to
    • A 12-month contract to get started
    • Leads shared with three other companies

    Free consultation

    Want This Plan Built for Your Company?

    Book a 20-minute discovery call. We'll show you where your phone calls are leaking today and the first three fixes we'd make for your trade and your town.

    • Free audit of your site and Google profile
    • A plan for your trade
    • No contracts, ever

    Want the whole stack, the team and the prices in one place? See our marketing agency page. See our marketing agency for trades, websites, local SEO, ads, social and design from one team.

    See the whole stack

    Websites from

    $2,000

    one-time build, 1–10 pages

    Plans from

    $299/mo

    hosting, unlimited edits, 3 new pages

    Ads management

    $650/mo

    everything above, plus Google or Meta

    No contracts. Every plan is month-to-month. We earn the month or you leave.

    Local roots

    Home Services Marketing in Northern Colorado and Beyond

    We're based at 500 E Vine Dr Ste #3, Fort Collins, CO 80524, and we work with home service companies across Fort Collins, Loveland, Windsor, Greeley, Timnath and the I-25 corridor.

    We also run home services marketing for companies nationwide. Local search works the same way in every market, and the offers that book work travel well.

    Industries we market for

    Pick your trade to see how the marketing works in your industry.

    Top Rated Marketing Agency

    Reviews from Our Clients

    5.00
    150+ reviews
    More Reviews
    S

    By Stephanie Diette

    Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.

    R

    By Rose Green

    The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.

    J

    By James Meek

    I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.

    J

    By Jeffery Walsh

    Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!

    S

    By Steven Kelly

    When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!

    Z

    By Zach Steinkamp

    Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.

    S

    By Stephanie Diette

    Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.

    R

    By Rose Green

    The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.

    J

    By James Meek

    I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.

    J

    By Jeffery Walsh

    Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!

    S

    By Steven Kelly

    When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!

    Z

    By Zach Steinkamp

    Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.

    FAQ

    Frequently Asked
    Questions

    Contact Us to Set Up a Brief Introductory Call

    Give Us a Call:

    720-551-4821

    Send Us a Message:

    managers@rallypointmarketing.com

    Visit Our Office:

    500 E Vine Dr Suite #3, Fort Collins, CO