Senior strategy, AI speed
A marketing strategist decides where your money goes and why. We build the plan around booked jobs, not impressions: which services to push, which towns to own, what to spend on ads, and what to stop paying for. Then we run it for $199/MO to $999/MO, month to month.
The strategy
Strategy isn't a mood board. It's a set of decisions about where the next dollar goes. Here's what we settle first.
The high-margin services and recurring work that grow your revenue, not the lowest-value calls.
You can't win every zip code at once. We pick the ones with volume you can actually rank and drive to.
Local SEO for the steady base, Google Ads for high-intent searches, social for offers and seasonality. Weighted to your business.
What goes into ads, what goes into pages, and what we hold back until we see cost per booked job.
What makes a customer call you instead of the next three listings. Written plain, tested, then used everywhere.
Call tracking and form tracking so you know which keyword and which town produced the work.
Strategy is only half of it. See how the plan gets executed, and what it costs, on our marketing agency page. See our marketing agency for small businesses, websites, local SEO, ads, social and design from one team.
See the whole stackHosting Pro
$25/MO
hosting, security and ongoing care
Marketing plans from
$199/MO
custom-coded website powered by AI included
Marketing + Ads Pro
$999/MO
Marketing Pro plus Google Ads management
No contracts, no setup fees. Every plan is month-to-month. We earn the month or you leave.
Local roots
We build strategy for small businesses competing against regional and private-equity-backed companies for the same three map spots.
Headquartered in Fort Collins, Colorado, serving all 50 states. The towns change, the fundamentals don't.
Pick your trade to see how the marketing works in your industry.
By Stephanie Diette
Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.
By Rose Green
The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.
By James Meek
I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.
By Jeffery Walsh
Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!
By Steven Kelly
When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!
By Zach Steinkamp
Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.
By Stephanie Diette
Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.
By Rose Green
The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.
By James Meek
I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.
By Jeffery Walsh
Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!
By Steven Kelly
When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!
By Zach Steinkamp
Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.
Tell us about your business and what you want more of. We'll tell you what we'd do first, and what it costs.
We respond within 24 hours. No contracts, no obligation.
Let's talk about your business
Tell us about your business and what you want more of. We'll look at your marketing and give you a clear place to start.