Senior strategy, AI speed

    A Marketing Strategist for Home Service Companies

    A marketing strategist decides where your money goes and why. We build the plan around booked jobs, not impressions: which services to push, which towns to own, what to spend on ads, and what to stop paying for. Then we run it for $299 to $650 a month, month-to-month.

    • No contracts
    • You own your website
    • Real humans answer the phone

    The strategy

    What We Decide Before We Spend a Dollar

    Strategy isn't a mood board. It's a set of decisions about where the next dollar goes. Here's what we settle first.

    Which services to push

    Repipes, panel upgrades, generator installs, recurring contracts. We aim at the high-margin work, not the $89 service call.

    Which towns to own

    You can't win every zip code at once. We pick the ones with volume you can actually rank and drive to.

    The channel mix

    Local SEO for the steady base, Google Ads for the emergency work, Meta for offers and seasonality. Weighted to your trade.

    Budget and where it goes

    What goes into ads, what goes into pages, and what we hold back until we see cost per booked job.

    The offer

    What makes a homeowner call you instead of the next three listings. Written plain, tested, then used everywhere.

    Tracking that ties to jobs

    Call tracking and form tracking so you know which keyword and which town produced the work.

    Strategy is only half of it. See how the plan gets executed, and what it costs, on our marketing agency page. See our marketing agency for trades, websites, local SEO, ads, social and design from one team.

    See the whole stack

    Websites from

    $2,000

    one-time build, 1–10 pages

    Plans from

    $299/mo

    hosting, unlimited edits, 3 new pages

    Ads management

    $650/mo

    everything above, plus Google or Meta

    No contracts. Every plan is month-to-month. We earn the month or you leave.

    Local roots

    Strategy Built in Fort Collins, Run Nationwide

    We're at 500 E Vine Dr Ste #3, Fort Collins, CO 80524. Northern Colorado is where we cut our teeth: Fort Collins, Loveland, Windsor, Greeley and the I-25 corridor, competing against regional and private-equity-backed shops for the same three map spots.

    The same strategy work runs for trades companies across the country. The towns change, the fundamentals don't.

    Top Rated Marketing Agency

    Reviews from Our Clients

    5.00
    150+ reviews
    More Reviews
    S

    By Stephanie Diette

    Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.

    R

    By Rose Green

    The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.

    J

    By James Meek

    I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.

    J

    By Jeffery Walsh

    Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!

    S

    By Steven Kelly

    When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!

    Z

    By Zach Steinkamp

    Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.

    S

    By Stephanie Diette

    Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.

    R

    By Rose Green

    The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.

    J

    By James Meek

    I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.

    J

    By Jeffery Walsh

    Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!

    S

    By Steven Kelly

    When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!

    Z

    By Zach Steinkamp

    Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.

    FAQ

    Frequently Asked
    Questions

    Contact Us to Set Up a Brief Introductory Call

    Give Us a Call:

    720-551-4821

    Send Us a Message:

    hello@rallypointmarketing.com

    Visit Our Office:

    500 E Vine Dr Suite #3, Fort Collins, CO