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    Marketing for Solar

    Solar Websites Built To Close High-Ticket Installs.

    Solar leads are expensive, and most are garbage. We build sites and funnels that bring in homeowners who actually qualify and close.

    Solar professional at work
    Google
    Live searches
    solar installer near me

    860/mo

    combined searches for solar marketing + websites

    Get My Instant Quote Call (720) 551-4821
    • No contracts. Ever.
    • Month-to-month. Fireable any month.
    • Real humans answer the phone.
    • You own everything.

    Trusted by 100+ Brands

    The Solar Reality

    Where solar installers get stuck, and what we do about it.

    Solar technician on the job
    On the job

    You're in the truck.

    We're at the desk.

    Sound Familiar?

    The headaches every solar owner knows.

    You're paying $100+ per junk lead from third-party platforms.

    Your site doesn't explain financing, incentives, or net metering clearly.

    Window-shoppers waste hours of consultation time.

    Quote requests come in but never close.

    The Whole Stack

    What we do for solar installers.

    One team, one bill, the whole marketing engine. Built for solar installers, not generalists.

    The Whole Stack · Headline Service

    solar installer near me
    1. 1

      Your Solar Co.

      4.9(312)·Solar
      Open nowWebsite · Directions
    2. 2

      Regional Solar Chain

      4.2(1187)·Solar
    3. 3

      Solar Competitor #3

      4.5(96)·Solar
    #1 in the Map Pack

    Local SEO for every service area

    Rank for "solar installer [city]" and educational searches that catch homeowners in research mode.

    When a homeowner Googles "solar installer near me", three businesses get 80% of the clicks, the ones in the Map Pack. Our job is to put your pin at #1, with the most reviews, the cleanest profile, and the booking action that turns the click into a phone call.

    #1

    Map Pack rank

    4.9★

    Avg rating

    44%

    Of local clicks

    Step 01

    Solar Websites that pre-qualify leads

    Calculators, incentive explainers, and forms that filter out tire-kickers before they hit your inbox.

    Step 02

    Google + Meta Ads for qualified leads

    Target homeowners by home value and zip, not just clicks. Lower CPL, higher close rate.

    Step 03

    Content that earns trust

    Net-metering guides, incentive breakdowns, install-process pages. The content that wins the comparison shopper.

    Step 04

    Financing + incentive funnels

    Dedicated pages for federal tax credits, state incentives, and financing options, the questions every solar buyer asks.

    Step 05

    Battery + EV charger add-on pages

    Battery storage and EV charger installs are the highest-margin upsell, we build the pages and ads that capture them.

    The Deep Dive

    Marketing built for solar installers.

    Solar marketing is a quality-of-lead problem, not a quantity problem

    Most solar installers don't need more leads, they need better ones. Aggregators sell the same lead to four installers, the homeowner gets bombarded, and the close rate craters. Owning your own pipeline through SEO, well-targeted ads, and a website that pre-qualifies before the lead even hits your inbox transforms the unit economics of the business. CPL drops, close rate climbs, install margin protects.

    Education is the highest-converting content in solar

    Solar buyers research for weeks. They want to understand net metering, federal tax credits, state incentives, battery payback periods, panel efficiency, and warranties. The installer with the clearest explanations of all of that wins the comparison shopper, every time. We build the educational content engine that ranks for those searches and positions you as the trusted local expert, not just another quote.

    Battery and EV charger add-ons protect the install margin

    Solar panel margins keep tightening. Battery storage and EV charger installs do not. Most solar installers offer both but don't market them properly. Dedicated landing pages, separate ad campaigns, and post-install email sequences for existing customers turn battery and EV into a steady second revenue stream, and a major reason a homeowner picks you over a panel-only competitor.

    Pricing · Month-to-Month

    Select Your Velocity.

    Most agencies charge $1,500+/mo for similar offerings. Pick the plan that fits your ambition, switch anytime, no contracts.

    ★ Most Popular
    ★ Most Popular

    Flexible Tier

    Tailored Plan

    Pick exactly what you need.

    Custom

    How It Works

    • Choose your website size & pages
    • Set your timeline & launch date
    • Pick your support & add-on level
    • See live pricing update instantly
    • You control the scope

    What You Control

    PagesChoose your site size
    TimelineSet your launch date
    SupportPick your support level
    Add-onsAdd SEO, ads, and graphic design
    Start Building

    Cruising Tier

    Hosting Pro

    Reliable hosting + ongoing care.

    $49/ mo
    $150/mo elsewhereSave $101

    What's Included

    • Hosting included
    • Unlimited Site Edits
    • Website Troubleshooting
    • Monthly performance check-ins

    Scaling Tier

    Marketing Pro

    Full-stack marketing engine.

    $650/ mo
    $1,800/mo elsewhereSave $1,150

    What's Included

    • Ongoing SEO Work
    • 3–5 page creation/mo
    • Google Business Profile Management
    • Unlimited Graphic Design Services
    • Hosting included
    • Unlimited Site Edits
    • Website Troubleshooting

    Redline Tier

    Ads Pro

    Paid media that prints leads.

    $500/ mo
    $1,500/mo elsewhereSave $1,000

    What's Included

    • Meta (Facebook & Instagram) Ad Management
    • Google Ads (Search & Display) Management
    • Campaign Strategy & Setup
    • Audience Targeting & Retargeting
    • Ad Creative & Copywriting
    • A/B Testing & Optimization
    • Monthly Performance Reporting
    • Budget Management & Allocation
    • Conversion Tracking Setup
    • Landing Page Recommendations

    Pricing

    Live Quote

    Timeline

    You Set It

    Commitment

    None

    • Month-to-Month
    • You Own Everything
    • No Hidden Fees
    StatusAccepting

    Quick Answers

    Common Questions

    Are there any contracts?

    Nope. All plans are month-to-month, cancel anytime, no cancellation fees, no fine print.

    How fast can we get started?

    Most clients are live within 7–14 days of onboarding. Hosting Pro sites can launch even faster.

    How often will I get reports?

    You'll get a clear monthly performance report covering rankings, leads, traffic, and ad spend (where applicable).

    What if I need to switch plans later?

    Easy, upgrade, downgrade, or pause anytime. We'll adjust your next invoice, no penalties.

    Do you charge setup fees?

    No setup fees on any plan. The price you see is the price you pay each month.

    Who owns my website and assets?

    You do. Always. Your domain, content, and design assets belong to you.

    How We Work

    Consultation. Build.
    Drive. Improve.

    Four steps. No mystery. No 90-day "strategy phase" while your phone stays quiet.

    1. Contractor reviewing a marketing plan on a laptop at a job site
      01

      Consultation

      We dig into your business, your market, and what's working (and what isn't). You leave the call with a real plan, whether you hire us or not.

    2. Contractor viewing a new home services website on a phone
      02

      Build

      Website, Google Business Profile, tracking, ad accounts, everything wired up right. One team. One bill. Live in weeks, not months.

    3. Incoming customer call on a phone mounted in a work truck
      03

      Drive

      Local SEO, Google Ads, Meta Ads, content, design. We fill the schedule and book the calendar, phone calls, not vanity metrics.

    4. Laptop on a desk showing a rising marketing analytics chart
      04

      Improve

      We watch the numbers every week and tune what's underperforming. You see exactly what we got back for the spend. That's the deal.

    Get a Free Audit
    Top Rated Marketing Agency

    Reviews from Our Clients

    5.00
    150+ reviews
    Read all customer reviews
    S

    By Stephanie Diette

    Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.

    R

    By Rose Green

    The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.

    J

    By James Meek

    I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.

    J

    By Jeffery Walsh

    Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!

    S

    By Steven Kelly

    When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!

    Z

    By Zach Steinkamp

    Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.

    S

    By Stephanie Diette

    Charlie is a creative & detailed designer for our website and flyers. So helpful and always available when needed. He really helped get our new company off the ground in advertising and marketing. Highly recommend if you are looking for a marketing company.

    R

    By Rose Green

    The RallyPoint Marketing team is top notch – in terms of creative talent and client service. The work they have completed for my business has exceeded my expectations; my continued work with their team is great quality and I continue to feel like a top priority.

    J

    By James Meek

    I've worked with Charlie for a few months now and he's done a great job of transforming our website and helping drive more business from internet searches. He's very responsive and has great ideas for branding and design. I'd definitely recommend RallyPoint.

    J

    By Jeffery Walsh

    Charlie has helped me with multiple businesses that I run. His creative marketing and mindset has helped my businesses really take off. Thank you Charlie!

    S

    By Steven Kelly

    When we found Charlie, we were just starting our company and he has been amazing at guiding our team marketing efforts, website development, and social media journey. I highly recommend Charlie!

    Z

    By Zach Steinkamp

    Working with these guys is excellent. Excellent service, excellent final product, and at a reasonable price. They've done two websites for me and I've referred them to family members with marketing needs as well. It's been a game changer for both of my businesses.

    Portfolio

    See For
    Yourself

    Drag, scroll, or use the arrows to flip through our top 10 projects. Hover any card to see the design come to life.

    High Altitude HVACWeb Design
    Summit RoofingBranding
    Front Range PlumbingWeb Design
    Rocky Mountain ElectricBranding
    CleanPro ServicesWeb Design
    Pine Ridge LandscapingBranding
    Guardian Pest ControlWeb Design
    Atlas Windows & DoorsBranding
    Peak PaintingWeb Design
    Fort Collins MortgageBranding

    ← Scroll to explore 10 projects →

    Solar FAQ

    Straight
    Answers.

    Where We Work

    Solar marketing across Northern Colorado

    Pick your town and see how we help solar installers get the phone ringing where you actually work.

    The Whole Stack

    Marketing services for solar installers

    Every Solar plan can pull from the full stack, website, local SEO, Google Ads, social, and design. Explore each service below.

    Marketing for other trades

    We build websites and run marketing across the home-service trades in Northern Colorado. Explore the industries we work with.

    Contact Us to Set Up a Brief Introductory Call

    Give Us a Call:

    720-551-4821

    Send Us a Message:

    managers@rallypointmarketing.com

    Visit Our Office:

    500 E Vine Dr Suite #3, Fort Collins, CO