Your highest-value asset for booking phone calls. Dial in every detail with this 2026 checklist.
If you only fix one thing this quarter, fix your Google Business Profile. For most trades, it brings in more phone calls than the website does.
Start with categories. Your primary category is the single biggest ranking factor, pick the most specific match (Roofing Contractor, not General Contractor). Add 5–9 secondary categories that match what you actually do.
Fill out every service with a unique 200–300 word description. Don't copy/paste, Google uses these for AI Overviews and Map Pack snippets.
Upload at least 30 real photos: 10 of finished jobs, 10 of your crew and trucks, 10 of your shop or yard. Profiles with 100+ photos get 520% more calls than profiles with fewer than 10.
Post weekly. A project recap, a tip, a seasonal offer, anything keeps the profile active. Active profiles outrank dormant ones.
Reply to every review inside 24 hours. Use the customer's first name, mention the service, thank them by city. Even one-line replies help your local ranking.
Add Q&A entries yourself. You can ask and answer your own questions, pre-load the top 10 questions every prospect asks before they call.
Done all the way through, this takes about 4 hours. The payoff is months of compounding visibility. That's the deal.
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