AUTOMOTIVE · ENGLEWOOD, CO
From No Ad Account to 500+ Leads in 5 Months
How a new website and first-ever Google Ads gave a Colorado truck accessories shop a fresh start under new ownership.
Visit their sitecalls and form fills
months
average daily ad spend
local Google ranking (up from #25)
Results as of October 2026.
The challenge
Where they started
Truck Logic has been outfitting trucks and SUVs around Denver since 1983. Lift kits, wheels and tires, tonneau covers, toppers, lighting, paint protection film, ceramic coating, wraps, and tint. If it bolts onto a truck or protects one, they do it.
When new owners took over the shop, they inherited more than 40 years of reputation and a lot of loyal customers. What they didn't inherit was a way to reach new ones online.
There was no Google Ads account at all. The website wasn't built to turn visitors into calls or quote requests. And in Google's local results, Truck Logic sat around #25, deep on page 3 where almost nobody scrolls.
That's a real problem in this industry. Truck owners research a build online long before they walk into a shop. They compare lift kits, price out wheel and tire packages, and read reviews. If a shop doesn't show up during that research, the customer ends up in someone else's bay.
The new owners needed a fresh start online to match the fresh start in the shop.
Our approach
What we did
We rebuilt Truck Logic's online presence from the ground up.
- 1
A new website built to sell. We designed and built a custom-coded website powered by AI, organized around the services truck owners actually search for. Every service, from lift kits to ceramic coating, got its own page with an easy way to request a free quote. Call and quote buttons sit everywhere a visitor might be ready to act, and the whole site is built for phones, since that's where most of this research happens.
- 2
Local SEO from day one. We set the site up so Google understands exactly what Truck Logic does and where they do it. Service pages, location signals, and a clean technical structure all point to the same message: this is Colorado's truck accessories shop.
- 3
Google Ads from scratch. We opened a brand new Google Ads account and set up tracking for calls and form fills before a single ad ran. Then we built campaigns around specific services, so someone searching for a lift kit sees a lift kit ad and lands on the lift kit page.
- 4
A disciplined budget. We kept spend under $100 a day on average, putting money behind the searches that brought in real calls and quote requests and cutting the ones that didn't.
The results
What they got back
In 5 months, Truck Logic went from having no ad account to bringing in more than 500 calls and form fills.
They did it while spending under $100 a day on average. For a shop that had never run Google Ads, that's a steady flow of new customers from the very start of its new chapter.
The new website pulled its weight on the organic side too. Over the same 5 months, Truck Logic's local rankings climbed from around #25 on Google to #12, off page 3 and closing in on the top 10.
The shop has decades of history behind it. Now it has an online presence that matches.
Average position
25
Google ranking climb
From #25 to #12 in 5 months
Before Rally Point
- No Google Ads account
- Ranking around #25 on Google
- Website not built to drive calls or quotes
After Rally Point
- 500+ calls and form fills
- Ranking #12 and climbing
- New custom-coded website built to convert
On the job
Verified Review"Charlie and Ben have been amazing to work with! The content they have created for business has been amazing. Our website is now class, our social media posts are engaging and effective. The numbers don't lie... Since partnering with RallyPoint, my business has grown exponentially! This will be a great long term partnership and I couldn't be happier!"
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