Work photo for T.J. Tile & Contracting, tile & remodeling in Tampa, FL

TILE & REMODELING · TAMPA, FL

$500 a Month. 5+ Leads a Week. 24 Months Straight.

How a family-owned tile company started over from scratch in Tampa and built its business on a lean Google Ads budget where every dollar counted.

Read the case study

leads a week on $500/mo

Under $0

per lead

$0/mo

starting ad budget

months of consistent lead flow

Results as of October 2026.

The challenge

Where they started

Travis and Alicia spent 20 years building a thriving, family-owned tile and construction business in the Chicago area. Their work spoke for itself, and referrals kept them busy. They had never needed a marketing agency.

Then they took a leap of faith. In search of a better life, they moved their family and their business to Florida.

In their own words, growing new roots in a new state was harder than they ever imagined. In Tampa, they had no contacts, no referral network, and no local customers. Twenty years of craftsmanship, and they had to start over from scratch.

They knew they needed marketing to rebuild. But as a family starting fresh, they couldn't afford to waste a dollar. They needed an affordable partner who would grow the business aggressively without draining it. Trusting an agency at all was a big leap for a family that had always done everything themselves.

Travis, Alicia, and their family — A family-owned business. A fresh start in Tampa.

Our approach

What we did

We built a lean system where every dollar had a job.

1
A home base in Tampa. We moved their Google Business Profile and physical location from Chicago to Tampa, so homeowners searching for tile, bathroom, and kitchen work nearby could find them on Google Maps.
2
A custom-coded website powered by AI. We rebuilt their site around the jobs they do best, from showers and bathrooms to kitchens and flooring, with call buttons and estimate forms on every page. In this industry, most homeowners pick up the phone, so the site is built to make calling easy.
3
Google Ads on a lean budget. We launched Google Ads on $500 a month, tracked every call and form fill from day one, and focused the budget on the searches most likely to turn into real projects in Tampa and the surrounding areas.
4
Every dollar accountable. We watched the account closely, cut what didn't produce calls, and put more behind what did. No asking for more budget to cover up waste.

The results

What they got back

Before working with us, T.J. Tile & Contracting was getting zero leads a week in Florida. After the first month, leads started growing fast. By month 2, they were getting 5 or more leads every week from Google Ads alone, on a $500 a month budget.

Every dollar counted.

Where every dollar went

Monthly Google Ads budget: $500
Leads per week: 5+
Leads per month: 20+

Cost per leadUnder $25

Calls and form fills. Most come in as phone calls.

That works out to under $25 per lead. In the contracting and tile space, that's a cost per lead most companies would love to see.

And it wasn't a spike. They've held 5+ leads a week, consistently, for 24 months.

5+ leads a week. Every month since month 2.

Month 1: Ramp up

Month 1 through month 24 of the partnership.

Before Rally Point

Starting over in a new state
No local customers or referrals
Zero leads a week

After Rally Point

Google Business Profile and location in Tampa
5+ leads a week for 24 months
Under $25 per lead

How it unfolded

The move
Family relocates from Chicago to Florida, no local contacts
Month 1
Profile and location moved to Tampa, new website live, Google Ads launched on $500/mo
Month 2
5+ leads a week
Months 2 to 24
5+ leads a week, every week
Today
Budget raised to $1,000/mo, scaling as the team grows

Google Ads has been the engine of the business through the move from one state to another. They're growing organically on Google too, but paid search is what got the phone ringing in a brand-new market, and it's what keeps it ringing.

Today, Travis and Alicia have raised their budget to $1,000 a month, and they plan to raise it again as they hire trustworthy people to keep up with demand. As Alicia put it, our work to expand their reach on Google allowed them to reach new customers.

In their own words

A family that started over

Verified Review

"After 20 years of a thriving, family-owned construction business in the Midwest, we decided to take a leap of faith and relocate our family to Florida. We learned growing new roots in a new state was harder than we ever imagined. We had no website. No social media. No google. Nothing. We had to completely start over from scratch. Charlie and his team at Rally Point Marketing came into our life when we needed them the most. Charlie's incredible business knowledge, diligence, honesty and professionalism were instantly admirable. He took time to understand how important my vision was for our company. His expertise to expand our reach on google allowed us to reach new customers. Rally Point has been there with us every step of the way as our business grows and pivots. My husband and I couldn't be more grateful. We highly recommend them!"

Alicia, T.J. Tile & Contracting · Google review

Our philosophy

More budget isn't the answer. Better budget is.

The usual agency playbook

Results stall, so they ask for more ad spend
Budget grows faster than the business
Hard to tell which dollars are working

How we ran T.J. Tile & Contracting

Started lean at $500 a month
Every dollar tracked to a call or form fill
Budget raised only when the business was ready

When ads aren't working, a lot of marketing companies have one answer: spend more. For a family starting over in a new state, that wasn't an option. We made $500 a month work first. Travis and Alicia raised their budget to $1,000 a month because the results earned it, not because we asked.

See how we run Google Ads

The website