ELECTRICAL · SAN DIEGO, CA
Built From Scratch: 500+ Leads at Under $9 Each
How a San Diego electrician went from no Google presence at all to a steady flow of leads in 3 months.
Visit their siteleads in 3 months
per lead
a day in ad spend
on Google at its best (up from #31)
Results as of October 2026.
The challenge
Where they started
Benson Electric is a San Diego electrical contractor with a specialized niche. When they came to us, they were close to invisible on Google.
They had no Google Business Profile, so they didn't show up on Google Maps or in the local map results where most people searching for an electrician end up. They had no Google Ads account either. And their website was ranking #31, well past the first page.
San Diego is a big, competitive market for electrical work. When someone needs an electrician, they usually call one of the first few names they see. If you're not one of them, the job goes to someone else.
Benson Electric didn't need a tune-up. They needed their online presence built from the ground up.
Our approach
What we did
We built every piece, then let real data decide where the budget went.
- 1
A Google Business Profile, set up right. We created and fully built out their profile with the right categories, services, and photos, so Benson Electric could start showing up on Google Maps.
- 2
A new website. We built a custom-coded website powered by AI with clear service pages, click-to-call buttons, and local SEO foundations so Google understands what they do and where.
- 3
Search campaigns first, to learn. Instead of guessing, we started with search campaigns to learn exactly how their customers search: which words they use, which services they want, and which searches turn into calls.
- 4
Then Performance Max. Once we had enough data, we moved them to a Performance Max campaign, which uses Google's AI to find customers across Search, Maps, YouTube, and more. Built on what we learned in the search phase, it has performed very well in their niche market.
The results
What they got back
In 3 months, Benson Electric brought in more than 500 leads while spending under $50 a day. That works out to under $9 per lead.
The organic side kept climbing too. Six months ago, their website was ranking #31 on Google. It has since climbed as high as #13.
Not long ago, Benson Electric had no profile on Google and no ad account. Now they have a dependable source of new customers, at a cost per lead most contractors would love to see.
Average position
31
Google ranking climb
From #31 to #13 in 6 months
How it unfolded
Day one
Google Business Profile and Google Ads account set up
Learning phase
Search campaigns show exactly how customers search
Scaling phase
Moved to Performance Max
3 months in
500+ leads at under $9 each
Before Rally Point
- No Google Business Profile
- No Google Ads account
- Website ranking #31
After Rally Point
- Live on Google Maps and Search
- 500+ leads at under $9 each
- Website ranking as high as #13
On the job
Your turn
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