Zero Social Media. 800+ Leads From Google.

Mary Knox is a Cheyenne native and a seasoned Realtor who knows the local market inside and out. Her clients love working with her. And she does zero social media. No TikTok. No Instagram reels. No dancing in front of a listing.

Most agents are told that's a death sentence. The advice is always the same: post every day, film more videos, build a following. But that takes hours you could spend with clients, and a lot of agents simply hate doing it. Meanwhile, the buyers who are ready to move right now aren't scrolling TikTok for an agent. They're typing "homes for sale in Cheyenne" and "Cheyenne Realtor" into Google.

That's the untapped part most agents miss. Real estate is a tough category on Google, with national listing sites taking up a big chunk of the page. In September, Mary's website was ranking 28th, buried on page 3.

Her Google Ads were being run by another agency, and the account wasn't built around what actually brings in business. Conversion tracking wasn't focused on the actions that matter most, so the campaigns couldn't tell a serious buyer from a casual click. The ads and keywords weren't aimed squarely at the buyers Mary wants to work with. And the account needed more consistent attention than it was getting.

The result was an ad budget working harder than it needed to, for a return that could be a lot better.

The SEO results came fast. In September, Mary's website was ranking 28th on Google. One month later, it was ranking in the top 10.

The ads turned around just as clearly. With the rebuilt account, Mary brought in more than 800 leads in 4 months on about $70 a day, roughly $2,000 a month. That works out to under $11 per lead.

And she did it with zero social media. No posting schedule, no videos, no chasing the algorithm. Just people searching for a home in Cheyenne and finding Mary first.

That's the real lesson for agents. Google Ads is still wide open for real estate, and heading into 2027, it's one of the most direct ways to reach buyers who are ready to move. If you hate social media but you're great with clients, you don't have to choose between your sanity and your pipeline. Set a healthy budget, delegate it to people who know what they're doing, and spend your time doing what you do best.