A Colorado roofer booked $340K from 14 short videos last quarter. The content formula behind it.
Think TikTok doesn't work for blue-collar trades? A Loveland roofer we work with booked $340K in jobs from 14 short videos last quarter. The platform is wide open for local trades right now.
The winning formula is simple: satisfying transformations, oddly specific tips, and behind-the-scenes drama.
Transformations, a 30-second timelapse of a moss-covered roof going spotless. Hook in the first second. Payoff in the last.
Oddly specific tips, 'The one thing every Colorado homeowner forgets to check before winter.' Under 45 seconds. One clear takeaway.
Behind the scenes, your crew solving a weird problem on a job site. People love watching pros work, especially when something goes sideways.
Post 3–5 times a week for 60 days. The algorithm rewards consistency more than polish. Put your city in the on-screen text, that's how local viewers find you.
Cross-post every winner to Instagram Reels and YouTube Shorts. One filmed video, three platforms, triple the phone calls.
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