Stop guessing where the phone calls come from. The 4-layer tracking stack we set up for every trades client.
Most trades owners we talk to can't answer one question: which marketing channel made you the most money last month?
If you can't answer that, you're guessing where to spend. And guessing is expensive.
Here's the 4-layer tracking stack we set up for every RallyPoint client.
Layer 1, Call tracking. Use CallRail. Assign a unique phone number to every channel (Google search, Google Ads, Facebook, organic, yard signs). Now every inbound call gets attributed.
Layer 2, Form attribution. Capture source URL, UTM parameters, and landing page on every form submit. Most CRMs do this natively if you turn it on.
Layer 3, CRM revenue tagging. When a job closes, tag the deal with its source. After 90 days you have real cost-per-job by channel.
Layer 4, One monthly dashboard. One number per channel: spend in, revenue out. If a channel drops below 3:1 for two months, kill it or fix it.
Set it up once and you'll never have to guess where the next dollar goes. That's what you got back, in plain numbers.
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