Why We Don't Lock Trades Into Contracts (And Why You Shouldn't Sign One)

If you've been in business more than five years, you've probably signed a 12-month marketing contract that turned into the most expensive 'lesson' of the year. The agency went quiet around month three, the phone never rang, and you paid them anyway.

Here's the dirty secret of the agency world: long contracts exist because agencies know that if you could leave whenever you wanted, you would. Contracts protect the agency, not you.

We do it the opposite way. Month-to-month. Cancel any time. No setup fees, no exit fees, no early termination clauses to read in 6-point font.

Why? Because when your only way to keep a client is to actually deliver every single month, you build a very different company. We can't coast. We can't hide. If we don't earn the month, you leave, and we lose. That's the kind of pressure that builds a real marketing team.

What's the catch? There isn't one. We've been doing it this way since day one and our average client stays 24+ months. Not because they have to. Because they want to.

If you're shopping marketing right now and the agency is asking for a 6 or 12-month commitment, ask one question: 'What happens in month three if it isn't working?' If the answer involves a cancellation fee, walk away. There's a better way to do this.