The simple, automated system getting our trades clients consistent 5-star reviews every week.
Reviews are the single biggest local ranking factor and the single biggest trust signal for prospects. Yet most trades ask for them at the worst possible moment, a week after the job, by email, with a generic template.
Here's the system that consistently produces 30+ reviews a month for our trades clients.
Ask in the moment. The best time is right after the customer says 'wow, great job.' Train your crew to send the review link from their phone before they leave the property.
Use SMS, not email. Text has a 95% open rate. Email review requests get opened 18% of the time at best.
Send one link only. Customers won't choose between Google, Facebook, and Yelp, they'll pick nothing. Send the Google link. Just the Google link.
Personalize it. 'Hi Sarah, this is Mike. Mind leaving a quick review for the team that worked on your roof today?' beats any template.
Follow up once if no response in 48 hours. After that, leave it alone. Pestering customers hurts your brand.
Set this up once with your CRM and a tool like Podium or NiceJob and you'll never have to think about reviews again.
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