Spring home-services demand jumps 200–400%. Catch the wave with this 30-day prep plan.
Spring search demand for home services jumps 200–400% between mid-March and late May. If you wait until April to ramp marketing, you've already missed the wave.
Here's the 30-day pre-spring checklist we run for every trades client.
Week 1, Update Google Business Profile. New photos from recent jobs, new services if you've added any, fresh seasonal post.
Week 2, Refresh service-area pages with current pricing ranges, recent reviews, and a 'now booking spring projects' callout above the fold.
Week 3, Launch a Google Ads campaign on high-intent spring keywords ('roof inspection,' 'gutter cleaning,' 'lawn care startup').
Week 4, Post a 'spring booking is open' announcement to social, email past customers with a tune-up offer, and ask 5 happy customers for fresh reviews.
Run the same playbook every season, fall, winter, summer, swapping keywords and offers. Seasonal prep is the cheapest marketing you have.
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