AUTOMOTIVE PAINT · PORTLAND, OR
$193K+ in Online Orders and a Busier Retail Store, All From Search
How a Portland auto paint supplier used organic SEO to grow its e-commerce store and local SEO to bring shoppers through its retail doors every day.
Read the case studyin online order value, Jan 14 to Oct 29, 2026
average online order
organic search impressions in 12 months
monthly searches for "paint store" finding their store
Results as of November 2026. Order value includes all order statuses and is not confirmed collected revenue.
The challenge
Where they started
Paint Logic Enterprise sells automotive paint and supplies two ways: online through its e-commerce store, and in person at its retail store in Portland, Oregon.
Both sides of the business had the same problem. Search wasn't sending them anyone. Online, the store wasn't built for search, so products were hard to find on Google. Locally, people searching for a paint store nearby weren't finding Paint Logic either. Search brought in next to no traffic, online or in the store.
Auto paint is a competitive category on both fronts. Online, large retailers own much of the search results. Locally, a buyer searching "paint store near me" picks from the first few names they see. Paint Logic needed to be one of them in both places.
Our approach
What we did
We built one search foundation to grow both sides of the business.
- 1
Organic SEO for the online store. We optimized every product individually, with its own title tag, its own meta description, and descriptive alt text on every product image. No templates, no duplicate copy.
Spray gun and refinish supplies
Ships nationwide
- Unique title tag for every product
- Unique meta description for every product
- Descriptive image alt text on every photo
- Clean technical SEO under the hood
- Fresh content published every month
- 2
Strenuous technical SEO. We tuned site structure, indexing, page speed, and structured data so Google can find, understand, and rank every product page.
- 3
Local SEO for the Portland store. We optimized Paint Logic's Google Business Profile and local signals around the bottom-of-funnel searches that matter most: people looking for a paint store or automotive paint supply near them, ready to buy.
- 4
Consistent content, every month. We publish new content on a steady schedule to build relevance and authority for both the products and the store, because consistency is what moves rankings.
The results
What they got back
Paint Logic now grows from search on both fronts: orders online and shoppers in the store.
Online order summary
Jan 14 to Oct 29, 2026$0.00
Includes all order statuses shown. Not confirmed collected revenue.
Organic search performance
Last 12 monthsTotal clicks: Visits from people who found Paint Logic in Google's organic results.
From Google Search Console. Organic search only, no paid traffic. Tap a tile to see what it means.
On the e-commerce side, the store took 300 online orders worth $193,836.24 between January 14 and October 29, 2026, an average of $646.12 per order. Over the last 12 months, Paint Logic's pages earned 74.5K impressions and 1.58K clicks from Google's organic results.
On the retail side, Paint Logic went from next to no local search traffic to showing up every month for the searches buyers make right before they walk into a store. "Paint store" alone finds them 157 times a month. "Paint store near me" finds them 103 times. Those searches turned into what matters most for a retail store: consistent, reliable foot traffic every day.
One foundation, two front doors, and both keep growing.
How it unfolded
Before
Next to no traffic online or in store from search
Foundation
Store site rebuilt, every product optimized, Google Business Profile optimized for Portland
Every month
Technical SEO, new content, and local SEO targeting high-intent searches
Jan 14 to Oct 29, 2026
300 online orders worth $193,836.24
Today
Consistent daily foot traffic from local search
Before RallyPoint Marketing
- Next to no organic traffic
- Retail store hard to find on Google
- Online store not built for search
After RallyPoint Marketing
- 300 online orders worth $193K+
- 157 monthly "paint store" searches finding them
- Consistent daily foot traffic in Portland
On the job
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