FAMILY LAW · GLENDALE, AZ
From Zero AI Inquiries to Multiple Every Week
How a new Glendale family law firm started getting real client inquiries through ChatGPT and Claude in under 3 months.
Visit their siteAI inquiries when we started
AI inquiries now
months
AI platforms sending inquiries: ChatGPT and Claude
Results as of October 2026.
The challenge
Where they started
Brandon Sander opened Sander Law in Glendale, Arizona, to focus on family law: divorce, child custody, spousal support, and protective orders. He brought years of family law experience with him. What a new firm doesn't come with is an online footprint.
Family law in the Phoenix area is crowded. Established firms have years of reviews, links, and content working for them. A new firm starts from zero.
The way people look for a lawyer is also changing. More and more people going through a divorce or custody issue don't start with a Google search anymore. They open ChatGPT or Claude and ask a question in plain language, something like "Who's a good family law attorney in Glendale?" Those AI tools answer with a short list of names. If your firm isn't on it, you never get the call.
When we started, Sander Law was getting zero inquiries from AI tools.
Our approach
What we did
We built Sander Law's online presence to be found in both places: traditional search and AI search.
- 1
A new website. We built a custom-coded website powered by AI with a clear page for each practice area, Brandon's background and credentials up front, and an easy way to request a consultation from any page.
- 2
SEO foundations. We set up strong local SEO so Google understands exactly who Sander Law helps and where, from Glendale out to the surrounding communities.
- 3
AI search optimization. AI tools recommend businesses they can clearly understand and trust. We wrote content that answers the real questions people ask when they're facing a family law matter, added structured data that identifies the firm, the attorney, the practice areas, and the location, and made sure the firm's details are consistent everywhere they appear online.
The goal was simple: when someone asks an AI assistant for a family law attorney in Glendale, it should have clear, reliable information about Sander Law to work with.
The results
What they got back
In under 3 months, Sander Law went from zero AI inquiries to multiple per week, coming in through ChatGPT and Claude.
The number that matters here isn't traffic. It's people. Every one of these inquiries is a real person with a real family law matter who asked an AI assistant for help and was pointed to Sander Law.
For a brand new firm, that's a steady source of potential clients that most of its competitors aren't even thinking about yet. This is where search is heading, and Sander Law got there early.
Illustration. AI answers vary by question and user.
0 ➔ Multiple
per week
inquiries from ChatGPT and Claude
How it unfolded
Before
Zero inquiries from AI tools
Launch
New website, SEO, and AI search optimization go live
Under 3 months
Multiple inquiries per week from ChatGPT and Claude
Before Rally Point
- New firm with no online footprint
- Zero inquiries from AI tools
- Not showing up in AI answers
After Rally Point
- Custom-coded website built for search and AI
- Multiple AI inquiries every week
- Recommended in ChatGPT and Claude answers
On the job
Verified Review"Working with the team at RallyPoint Marketing has been great. Charlie and TJ both walked me through the plan and I've continued to work with TJ implementing the plan. TJ has been responsive to all of my questions and provides quick solutions for anything that comes up. I could not recommend these guys more highly."
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