EXCAVATION · CENTRAL TEXAS
From #43 to as High as #4 in 3 Months
How SEO and AI search optimization helped a niche Central Texas excavation company show up for the searches that used to be out of reach.
Read the case studybest Google ranking (up from as low as #43)
average ranking now (was mid-30s)
months
Results as of November 2026.
Average position
43
Google ranking climb
From #43 to #4 in 3 months
Average: mid-30s to #19
The challenge
Where they started
Mountain Movers Excavation handles the dirt work that gets Central Texas projects off the ground: excavation, land grading, gravel parking lots, forestry mulching, and dozer work.
It's a very niche market, and that made search visibility a tough nut to crack.
Niche services get searched in a lot of different ways. One landowner types "land clearing," another types "forestry mulching," and a third types "dozer work near me." The searches are spread thin, and when a website doesn't spell out what a business does, Google has a hard time knowing when to show it.
On top of that, more and more people are skipping the search bar and asking AI tools like ChatGPT who to call. Those tools can only recommend a business they understand.
When Mountain Movers first came to us, they were ranking as low as #43 on Google and averaging somewhere in the mid-30s. The search terms that mattered most to their business were the hardest ones to win.
Our approach
What we did
We focused on SEO and AI search optimization across their entire website.
- 1
A website built to be understood. We built a custom-coded website powered by AI where every service has its own page, explained in plain language: what it is, who it's for, and what to expect.
- 2
Local relevance. We tied each service to Waco and the surrounding Central Texas communities Mountain Movers serves, so Google connects the right searches to the right areas.
- 3
A clean technical foundation. Fast load times, a clear site structure, and structured data that spells out the business, its services, and its service area for search engines.
- 4
AI search optimization. AI assistants pull from websites that answer questions clearly and consistently. We added straightforward answers to the questions customers actually ask, kept business details identical everywhere they appear, and structured the content so AI tools can understand Mountain Movers well enough to recommend them.
The results
What they got back
In 3 months, Mountain Movers went from averaging in the mid-30s on Google to averaging around 19th. At their best, they've ranked as high as #4.
The bigger win is where they're showing up. Mountain Movers now appears for search terms that used to be very hard for them to rank for, the exact searches a landowner types when they're ready to hire.
For a niche business, showing up when the right customer finally searches is everything. More and more, when someone in Central Texas needs land cleared, graded, or prepped, Mountain Movers is one of the names they find.
Average position
43
Google ranking climb
From #43 to #4 in 3 months
Average: mid-30s to #19
Before RallyPoint Marketing
- Ranking as low as #43
- Averaging in the mid-30s
- Hard-to-win search terms out of reach
After RallyPoint Marketing
- Ranking as high as #4
- Averaging around #19
- Showing up for the terms that used to be hardest
On the job
Verified Review"My experience with Charlie and TJ has been amazing! They've treated me as a person and not just another number, they have provided a great service and website for my company!"
More results
Related case studies
Fort Collins, CO
Skyline Concrete and Services
From a Suspended Profile and No Traffic to 10+ Organic Leads a Month
Lakewood, CO
Green Mountain Remodeling
From Handyman to Luxury Remodeler on 100% Organic Leads
Your turn
Want Google Local SEO results like Mountain Movers Excavation?
Free audit, honest pricing, no contracts. Tell us where you're stuck and we'll show you what we'd do. Same team, same playbook.
Schedule a Discovery Call
Scale Your Business 5.0 ★★★★★