Illustration of a chimney technician cleaning a fireplace

CHIMNEY & DUCT CLEANING · BATON ROUGE, LA

From 1 Click a Day to as Many as 9

How a new website and focused SEO helped a Baton Rouge chimney company get found for the searches that matter most.

Read the case study

Up to 0

clicks a day from Google (up from about 1)

average Google ranking

months

Results as of November 2026.

The challenge

Where they started

C.C. Chimney Sweep & Duct Cleaning helps Baton Rouge homeowners keep their homes safe and their air clean. They handle chimney sweeping and inspections, fireplace repairs, dryer vent cleaning, and air duct cleaning.

These are services people search for when they need them. A homeowner smells smoke when the fireplace is lit, notices the dryer taking forever, or wants the ducts cleaned before allergy season. They pull out their phone, search, and call one of the first companies they see.

The challenge for C.C. Chimney Sweep was getting found for the search terms that matter most to their business. When they first came to us, they were getting roughly 1 click a day from Google searches. For a company with this many services and a whole metro area to serve, that left a lot of homeowners calling someone else.

Our approach

What we did

We rebuilt their website around the searches that bring in real jobs.

1
A new website. We built a custom-coded website powered by AI with a dedicated page for each service: chimney sweeping, chimney inspections, fireplace repair, dryer vent cleaning, and air duct cleaning. Each page explains the service in plain language and makes it easy to call or book.
2
SEO aimed at the right terms. Instead of chasing every possible search, we focused on the terms that matter most to their business and built the site to win them across Baton Rouge and the surrounding area.
3
A strong technical foundation. Fast load times, a clean site structure, and structured data that tells Google exactly what C.C. Chimney Sweep does and where.
4
Consistent business details everywhere. We made sure their name, address, and phone number match across the web, so Google trusts the information it's showing.

The results

What they got back

In about 3 months, C.C. Chimney Sweep went from roughly 1 click a day from Google to as many as 9.

They're now averaging 4th on Google, right where homeowners look first.

On their best days, that's up to 9 times the visitors they were getting from search before. Every one of those clicks is a Baton Rouge homeowner looking for exactly what C.C. Chimney Sweep does, and now finding them.

clicks a day from Google

When they came to us

Now (best days)

Before RallyPoint Marketing