Map Pack moves that actually book phone calls for HVAC, plumbing, roofing, and home-service crews. No fluff. Just what works.
Local SEO has changed a lot in 12 months. Google's AI Overviews now sit above the Map Pack on most service queries, and the trades winning right now aren't stuffing keywords. They're building real local authority.
If you run an HVAC, plumbing, roofing, electrical, cleaning, landscaping, or pest control company, here's what's actually moving the needle.
1. Treat your Google Business Profile like a job site you visit every week. Post once a week. Reply to every review inside 24 hours. Add real photos from real jobs. Profiles that update 4+ times a month get up to 35% more direction requests.
2. Build one page per city you cover. Not a generic 'service areas' page, one real page per city, with local proof and photos. Generic geo pages stopped ranking two years ago.
3. Stack reviews with keywords naturally. Train your crew to ask: 'Mind mentioning the service and the city in your review?' 'Best roof repair in Loveland' beats 'Great job!' every single time.
4. Get cited where it counts, Chamber of Commerce, BBB, NextDoor business pages, and industry directories like HomeAdvisor and Angi. Skip the spammy citation services.
Run this for 90 days and most trades land in the top 3 of the Map Pack for their main service term. That's the deal, boring fundamentals, done weekly.
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