One-time house cleans pay the bills. Recurring commercial contracts build the business. Here's the marketing that wins them.
A weekly office-cleaning contract worth $1,200/mo is worth ten one-time deep cleans, and it never cancels because someone got busy. Here's how to fill your route with that work.
1. Build a real commercial cleaning page. Most cleaning company sites only sell residential. Build one page focused on offices, medical, gyms, and post-construction cleans. Use commercial keywords in the title, the H1, and the URL. Show photos of actual commercial jobs.
2. Get on LinkedIn, yes, really. Office managers and facility coordinators live on LinkedIn. A simple weekly post showing a before/after from a commercial job will land you direct messages from decision-makers.
3. Run a targeted Google Ads campaign separate from residential. Bid on 'office cleaning [city]', 'commercial janitorial [city]', and 'medical cleaning service [city]'. Set the daily budget low ($15–25/day), these are slow-burn, high-value leads.
4. Ask for the case study. Every time you close a commercial contract, ask for a quote, a photo, and the company logo. Stack five of these on your site and you'll close the next ten without breaking a sweat.
Residential cleans are the on-ramp. Commercial contracts are the highway. Spend 20% of your marketing time chasing them and your revenue will look different in a year.
Want results like these for your business?
Let's talk about a marketing strategy that actually drives revenue.
Get a Free Quote