📍 Written by the team at RallyPoint Marketing — Windsor, Colorado
If you’re a local service business in Fort Collins, Windsor, or Loveland, you’ve probably asked yourself: “Why is that other guy showing up above me on Google Maps?”
Spoiler alert—it’s not luck, it’s Local SEO.
We’ve helped numerous Northern Colorado businesses climb the rankings without breaking the bank (or their brains). And no, you don’t need to be an SEO wizard—you just need the right tools, consistent effort, and maybe a little help from your friends here at RallyPoint.
Let’s walk through the top 5 things you can do to actually move the needle—ranked from least to most important.
1. Create Location Pages with Industry-Specific Content
Most service businesses in Northern Colorado make this mistake: they try to rank for “Fort Collins [industry]” with one generic homepage. But Google ranks pages, not just websites. If you want to rank in Fort Collins, Windsor, and Loveland, you need dedicated landing pages for each city—with content tailored to each location.
Here’s why it works:
- Relevance: A page about “Roofing in Loveland” has a better shot at ranking for that term than your homepage with no mention of Loveland at all.
- User intent: Local customers want to know you actually work in their area—and see photos, testimonials, and project examples that prove it.
- More keywords: You can naturally include phrases like “window replacement in Windsor” or “Fort Collins kitchen remodel” without keyword stuffing.
Bonus points if you include unique before/after photos, customer reviews by city, and FAQs that match common questions in each service area.
Real-Life Example:
Blue Parrot Painting has created dedicated pages targeting Loveland, showcasing their commitment to serving that specific area.
2. Embed Your Google Business Profile on Your Website
It’s simple, overlooked, and very effective. By embedding your Google Business Profile map directly on your homepage or contact page, you help Google associate your entity (that’s you) with your website—making your local relevance stronger.
Need help doing this without tanking page speed? We’ve got tricks for that.
Real-Life Example:
Mountain Valley Plumbing and Heating effectively embeds their Google Business Profile on their website, enhancing their local SEO efforts.
3. Build Local Backlinks
Most businesses skip this, but it’s gold. Look for sponsorships, chamber directories, local blogs, or neighborhood pages to score backlinks from Fort Collins, Loveland, or Windsor websites.
Even a link from the local Little League team’s sponsor page is better than a generic blog from across the country.
Real-Life Example:
Loveland Plumbing & Drain has built a strong local presence by acquiring backlinks from local directories and community websites.
4. Get Reviews (and Use Keywords in Responses)
If you have 5 reviews and your competitor has 85, Google will assume they’re more trustworthy. Ask happy customers to leave reviews consistently—and then respond with keywords:
“Thanks for the great feedback on your window installation in Loveland!”
Real engagement = higher trust = higher rank.
Real-Life Example:
JT Plumbing Services emphasizes the importance of managing customer reviews to enhance credibility and improve local search rankings.
5. Optimize Your Google Business Profile with Location Keywords
This is the big one. Use “Fort Collins,” “Loveland,” and “Windsor” in your business description, services, and Q&A section. Add those locations into your GBP service areas too.
If you don’t tell Google where you work, it won’t know to show you.
Also, make sure your categories are correct. No, “Consultant” is not the same as “Marketing Agency.”
Real-Life Example:
Pro Roofing America provides insights on optimizing Google Business Profiles to appear in local search results, emphasizing the use of location-specific keywords.
Why RallyPoint Marketing Clients Rank Higher
The Northern Colorado market isn’t exactly quiet—but that doesn’t mean you need a megaphone. With a well-tuned Google Business Profile and smart Local SEO, you can quietly outrank the loud guys.
Want help doing it the right way? We’re local, we’re nerdy, and we love helping small businesses outshine the competition—without the big-agency fluff.
Let’s put your business on the map. Literally.
Note: The real-life examples provided are based on publicly available information and are intended to illustrate effective local SEO practices.
